How did Russia undermine America’s democratic process?
With an innovative social strategy that broke all the rules.
With simple photoshop skills and a targeted ad buy, Russia tricked gullible voters into staying home on election day.
Russia exploited trendy apps to reignite existing tensions. With the lure of capitalist gift cards, they used the latest in augmented reality to resurface old anger.
Using Facebook's advanced targeting, Russia created events based on political beliefs. Then they did the same for opposite beliefs, set both for the same time and location, and waited for fights to break out.
To sway opinions, Russia wrote articles against the other candidates. If the articles weren't performing, they simply wrote new ones.
WAS THIS THE MOST EFFECTIVE CAMPAIGN OF THE CENTURY?
Look at the numbers. Numbers don't lie.
Is all of this real?
Unfortunately yes. The events shown here actually took place, and credible citations have been provided for each claim.
Who made this?
This case study was created by a group of concerned advertising creatives from across the globe, and we’ve paid to submit it to advertising award shows on Russia's behalf. As marketing professionals who spend their days using these same tools, we find ourselves humbled by the skill, innovation, and impact of Russia’s election-meddling campaign. And not in a good way.
Advertising has award shows?
Yep. It’s a whole thing.
I’m an awards show judge — why should I vote for Russia?
By nominating this entry, you will accomplish 2 things:
1: You will be recognizing what is inarguably (and unfortunately) the most impactful advertising campaign of the century.
2: You will help spark an important conversation in and around the awards ceremony, which (we hope) will lead to new preventative initiatives among the influential tech, media, and creative leaders in attendance.
I’m not a judge — what can I do to help?
Scroll down. We’ve included a few links to relevant organizations and tools.
But this isn’t gonna happen again…right?
A recent report from the Foreign Relations Committee concluded that the United States (and all global democracies) remain highly vulnerable to election meddling in 2018. We must do more to safeguard the democratic process before it's too late.
RUSSIA HAS MY VOTE — WHAT ELSE CAN I DO?
We can’t change what happened. But we can prevent it from happening again.
Here are some organizations you should consider supporting.
(They are unaffiliated with this campaign.)
MONITOR DECEPTIVE ADS IN
Install a Chrome extension that collects the political ads you are served, then makes them accessible to journalists.
Since most non-partisan news organizations don’t have the Kremlin bankrolling them, every dollar helps.
Support organizations that are
teaching tomorrow's voters techniques for identifying fake news online.