#VoteForRussia
 
 
Project-Meddle-Site-FYC.png
Project-Meddle-Site-Logo.png
 

Like it or not, Russia created the most impactful advertising campaign of the century. 

Now we're submitting their (very) successful campaign for the awards it unfortunately deserves.



CONSTRUCTIVIST2.png
 

How did Russia undermine America’s democratic process?

With an innovative social strategy that broke all the rules.

 
 
DisruptiveSocialAds.png

With simple photoshop skills and a targeted ad buy, Russia tricked gullible voters into staying home on election day.

 

aziz_ansari_stay_home_and_vote.png
 
ARGamingStrategy.png

Russia exploited trendy apps to reignite existing tensions. With the lure of capitalist gift cards, they used the latest in augmented reality to resurface old anger.

pokemon_go_russia_tweet2.jpg
 
ConflictingEvents.png

Using Facebook's advanced targeting, Russia created events based on political beliefs. Then they did the same for opposite beliefs, set both for the same time and location, and waited for fights to break out. 

Conflicting Events 3.png
 
RealtimeNewsroom.png

To sway opinions, Russia wrote articles against the other candidates. If the articles weren't performing, they simply wrote new ones. 

fake-news-facebook-google-donald-trump-bernie-sanders-wins-election-clinton.png
 
 
 
 
 

WAS THIS THE MOST EFFECTIVE CAMPAIGN OF THE CENTURY?
Look at the numbers. Numbers don't lie.

 
 
ProjectMeddle.jpg
 
 

FAQ:

Is all of this real?
Unfortunately yes. The events shown here actually took place, and credible citations have been provided for each claim.


Who made this?
This case study was created by a group of concerned advertising creatives from across the globe, and we’ve paid to submit it to advertising award shows on Russia's behalf. As marketing professionals who spend their days using these same tools, we find ourselves humbled by the skill, innovation, and impact of Russia’s election-meddling campaign. And not in a good way. 


Advertising has award shows?
Yep. It’s a whole thing. 


I’m an awards show judge — why should I vote for Russia?
By nominating this entry, you will accomplish 2 things:

1: You will be recognizing what is inarguably (and unfortunately) the most impactful advertising campaign of the century.
2: You will help spark an important conversation in and around the awards ceremony, which (we hope) will lead to new preventative initiatives among the influential tech, media, and creative leaders in attendance. 


I’m not a judge — what can I do to help?
Scroll down. We’ve included a few links to relevant organizations and tools.  


But this isn’t gonna happen again…right?
A recent report from the Foreign Relations Committee concluded that the United States (and all global democracies) remain highly vulnerable to election meddling in 2018. We must do more to safeguard the democratic process before it's too late.

 
 
CONSTRUCTIVIST12.png
 

RUSSIA HAS MY VOTE — WHAT ELSE CAN I DO?

We can’t change what happened. But we can prevent it from happening again.

Here are some organizations you should consider supporting.
(They are unaffiliated with this campaign.)
 

 

Asset 5.png

MONITOR DECEPTIVE ADS IN
REAL TIME

Install a Chrome extension that collects the political ads you are served, then makes them accessible to journalists.

Asset 3_1.png

SUPPORT
REAL NEWS

Since most non-partisan news organizations don’t have the Kremlin bankrolling them, every dollar helps.

Asset 8.png

SUPPORT
MEDIA LITERACY

Support organizations that are
teaching tomorrow's voters techniques for identifying fake news online.

 
Project-Meddle-Site-Background.png
 

#VoteForRussia
 

CONTACT US

TWITTER

EMAIL